Why Some Houses Don’t Sell
And How to Avoid Four Mistakes
That Can Cost You Thousands

That Can Cost You Thousands
You put your house up for sale and what happened? The listing expired without a sale. And now you’re wondering what went wrong . . .
Like all homeowners, you hoped your house would sell quickly. Some houses do. In fact, the majority of houses sell during the initial listing time agreed to by the seller and agent, usually a period of three months or more.
But – as you’ve found out - some don’t sell. In some tough markets, as many as a third to half the listings expire unsold.
What should you do now? If your listing has expired and now you really want results, we can help. Don’t get spooked by the death of the first listing. The home sale you want is still well within reach!

Are You Committed To Selling?
First, take a step back and review your decision to sell. Do you still want to move? Although you may feel discouraged, if you still want or need to sell, make a renewed commitment to do what it takes to market the house effectively.
Next, find out precisely what went wrong. An expired listing usually reflects a problem in one of four major areas: communication, price, condition or marketing.

1. Communication
Why no sale? What did prospects say about price, about condition? What feedback did other agents offer? Teamwork between seller and agent is key to know how to alter a marketing plan for success. Inattention to a listing can be a factor, but rarely the whole story.
Every seller can boost a property’s exposure. Make it easy to show: consider a lockbox, :For Sale: sign where permitted, and showing times convenient to buyers. Also, keep the house in showplace shape, depersonalize furnishings so prospects see themselves at home, keep large pets at a distance. Remember, the next prospect may be your buyer.
Most importantly, I want to hear from you. My sellers are a key source about showing traffic, new-on-the-market competition, changes in the neighborhood and property condition that affect the property’s salability. Also, you have my word that you will hear from me regularly – the more we work together, the faster a sale will be closed.